Pitching an idea and turning it into a fully realized product often takes getting external investors involved in your plan. Pitching your business, team, or idea requires preparation, research, and—above all—excellent presentation skills. Part of a great product pitch is creating a compelling presentation for potential investors, clients, and stakeholders.
A well-crafted pitch book contains all the key information necessary for stakeholders to decide if they should invest in your idea. This article provides a comprehensive overview of pitch books and their utility in attracting investor confidence when launching a new product or service.